Project U | Turning Concepts InTo Action

Get Unstuck. Break Through. Achieve.

Dr. John C. Maxwell is an internationally respected leadership expert, coach, speaker, pastor, and author who has developed a proven framework for personal growth and leadership development. As a Maxwell Leadership Certified Team Member, Bill is certified to teach, speak, and coach others using Maxwell’s content, resources, and materials.

By combining Maxwell’s comprehensive curriculum with my own unique skills, talents, and life experiences, I help individuals and groups break through barriers and move toward their goals and potential.

For more than 30 years, Bill has led new product development initiatives, helping turn ideas into real-world solutions. Today, the focus of Project U is helping YOU turn your ideas into intentional action.

Many individuals and organizations become trapped by limiting narratives. These include stories, assumptions, and inherited patterns that shape how they view themselves and the world around them. While narratives can provide structure and purpose, they can also become invisible prisons that limit growth and possibility.

Project U is built upon the belief that intentional growth often begins by examining those narratives, challenging what no longer serves us, and creating new possibilities for action, leadership, and transformation.

Rather than relying on rigid answers or one-size-fits-all solutions, the goal is to explore perspectives, encourage reflection, and help people identify practical paths forward.

Knowing something does not necessarily mean doing something. Knowledge alone is not enough. Many people already know what they should do, yet still struggle to take action.

Let’s uncover what is holding you back, help you get unstuck, break through, and achieve. Turn your concepts into intentional action, break through the barriers holding you back, and move from where you are to where you want to be.

Contact Bill Edwards at bille@citaventures.com or (585) 472-2229 to learn more about coaching and training opportunities.

Bill Edwards
The Narrative Busting Coach, Trainer, and Speaker
Maxwell Certified DISC Consultant
Maxwell Leadership Certified Team Member